Marketing, Quantitative Analysis and Business Law

Welcome! The Department comprises a collegial group of faculty and scholars that deliver outstanding undergraduate programs in marketing, while providing service courses in quantitative analysis and business law for business-related majors. At the graduate level, the department offers a PhD Program in Marketing and delivers masters-level courses to support the college's on-campus, distance, and executive MBA programs.

Marketing is an exciting field, one that offers many opportunities to the college graduate. Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand. Marketers are friendly, caring and helpful. Marketers are also creative in proposing ideas to solve problems, and have a good understanding of the relationship between value and cost. Finally, marketers have excellent communication skills and are persuasive in recommending effective solutions. If you'd like to learn more about marketing careers, please download our "Thinking About Marketing" newsletter.

The Department is housed within the College of Business, one of the oldest business schools in the region. Fully accredited by AACSB, the department is located in the newly expanded McCool Hall at the center of campus.

All the Department’s programs are designed to develop leaders for the 21st century. Please explore this Website for additional information about department programs and people.