College of Business Mississippi State University

News

Marketing Professors and Doctoral Student's Research Published in Latest Harvard Business Review

2-1-18 - MSU Marketing professors Adam Farmer, Carol Esmark-Jones and marketing doctoral student Christian Barney's research regarding how to market embarrassing products to consumers was recently published in the Harvard Business Review. Read more at the link below:

https://hbr.org/2018/02/how-to-sell-embarrassing-products?utm_source=twitter&utm_medium=social&utm_campaign=hbr

Back to current news.