Dr. Bingyan Hu PhD
Title:
- Assistant Professor of Marketing
Contacts:
bh1998@msstate.edu
Office: (662) 325-1628
324 C McCool Hall
Overview
Education:
- Ph D, Marketing, University of Iowa, 2020
- BA, , Fudan University, 2010
Presentations
Paper
- "The Role of Slogans in CSR-oriented Value Propositions as Drivers of Customers Attitudes." Reconceptualizing Marketing in Today’s Global Environment, Society for Marketing Advances National Conference , Charlotte, NC. 2022
Poster
- "The role of consumer-company identification in improving the effectiveness of inclusive growth communication strategies." Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People, American Marketing association, Boston, MA. 2024