Robert Moore PhD

Robert Moore PhD

Titles:

  • Professor of Marketing; VBOC Team Member - Marketing
  • Hunter Henry Fellow

Contacts:

rsm41@msstate.edu
Office: (662) 325-8648
324H

Overview

Education:

  • Ph D, Marketing, University of Connecticut, 2000
  • MBA, Marketing, University of South Florida, 1992
  • BS, Civil Engineering, Northeastern University, 1984

Publications

  • Editor of the Proceedings of the 2001 Academy of Marketing Science Conference. Academy of Marketing Science. 2001

Book Review

  • Review of Radical Innovation. Journal of Business Research. Volume 55, Issue 6, Pages 531-532. 2002

Book, Chapter

  • Information Integration for Relationship Management. Ed. Mehdi Khosrow-Pour. Hershey, PA: Encyclopedia of E-Commerce, E-Government, and Mobile Commerce/ Idea Group Reference. 608-614. 2006
  • A syntheses and Analysis of Behavioral and Policy Issues in Electronic Marketing Communication, Chapter 5, in Contemporary Research in E-Marketing: Volume Two. Ed. Sandeep Krishnamurthy. Hershey, PA: Idea Group. 105-117. 2005
  • Chapter, A Synthesis and Analysis of Behavioral and Policy Issues in Electronic Marketing Communications, in Contemporary Research in E-Marketing. Ed. S.Krishnamurthy. Hershey, PA: Idea Group Inc.. 2005
  • Advanced Topics in End User Computing. Hershey, PA: IRM Press. 127-142. 2004
  • Motivation and Search Intensity: An Investigation of Online Consumer Search Behavior. Advanced Topics in End User Computing (v III) . Ed. Mahood, M. Adam . Hershey, PA: IRM Press. 127-142. 2004

Conference Paper

Conference Proceeding

  • Firm-Level Technology Adoption Processes— A Qualitative Investigation .  Academy of Marketing Science Conference. Pages 1123-1124. 2016
  • The Influence of Dual Branding Information on Consumer Evaluations.  Academy of Marketing Science Conference. Pages 37-42. 2016
  • A Diagnostic Model of Perceived Return Customer Orientation and Its impact on Subsequent Consumer Behavior.  Advances in MArketing: Transformational MArketing. Volume 2014, Page 86. 2014
  • What Makes A “Like?": The Impact of Identity Threat on Future Online Behavior.  Society For Marketing Advances. Volume 2014, Page 38. 2014
  • iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture.   American Society for Engineering Education . Volume 118. 2011
  • Customer Returns Experience: An Exploratory Model of the Impact of Returns on Attitudes and Actions.  American Marketing Association. Volume 22, Pages 368-369. 2011
  • Do Unsponsored Negative Political Ads Influence Website Evaluations?.  Society for Marketing Advances. Pages 187-188. 2010
  • Exploring Corporate Social Responsibility, Product Recalls, Customer Satisfaction and Financial Performance in Publicly-Traded Firms.  Society for Marketing Advances. Pages 122-123. 2010
  • There’s a Class for that!.  Society for Marketing Advances. Page 7. 2010
  • Examining the Effectiveness of Comparative Advertising with Different Product Cognitive Involvement Level: The Moderating Roles of Uncertainty Avoidance and Self Construal.  Spring Conference of the Marketing Management Association. 2009
  • The Influence of Social Capital and Technological Orientation on E-Commerce Adoption by Small Firms.  Society for Marketing Advances. 2009
  • Obesity Stigmatization in the Marketplace: Real People as Spokesperson.  Marketing Management Association. 2008
  • Returns Management Orientation: An Exploratory Model of Consumer Reverse Logistics Perceptions.  Society for Marketing Advances. 2008
  • System Development Risk Perceptions.  Decision Scicences Institute Conference. 2008
  • Towards the Development of a Model to Identify Factors That Influence Obesity.  Society for Marketing Advances. 2008
  • Risk Perceptions in Systems.  13th Americas Conference on Information Systems. 2007
  • A Macro-Micro Explanation of Returns Satisfaction: A Reverse Market Orientation Approach.  Society for Marketing Advances Annual Proceedings. 2006
  • Information Integration Capabilities and Their Influence on Supply Chain Relationships: An Information Power Perspective.  Society for Marketing Advances Annual Proceedings. 2006
  • Information Search and Consideration Set Formation in a Web Based Environment.  Advances in Consumer Research. 2006
  • Responsible Business Practices in the Reverse Logistics Process: Organizational Orientation versus Interpersonal Actions.  Marketing Management Association Annual Proceedings. 2006
  • Advising Student Organizations: Successful Strategies for Universities Large and Small.  Fall Educators Conference/Marketing Management Association. 2005
  • Are you (Retailers) What You Eat( Who your customers are)/.  Socitety for Marketing Advisers. 2005
  • Development of a Relational Database System for Consumer Research.  Marketing Management Association. 2005
  • The Interpersonal and Interorganizational Impact of Reverse Logistics.  Society for Marketing Advances. 2005
  • When the Novelty is Gone: Internet Marketing's Role for Teachers and Researchers.  Society for Marketing Advances. 2005
  • An Investigation of Agent Assisted Consumer Information Search: Are Consumers Better Off?.  Advances In Consumer Research. 2000
  • Marketing Law in a Cyber Environment.  Academy of Legal Studies in Business. 2000
  • Searching for Choice: Does Web-Based Search Affect Consideration Set Size?.  Society for Marketing Advances. Page 282. 2000

Journal Article

  • The effects of dual branding rumors on consumers’ national and store brand evaluations. Journal of Marketing Theory and Practice. Volume 31, Issue 3, Pages 316-333. 2022
  • The Role of Dynamic Capabilities in Firm-Level Technology Adoption Processes: A Qualitative Investigation. Journal of Innovation Management. Volume 9, Issue 1, Pages 25-50. 2021
  • Perceived market orientation in the product return experience and its impact on post-purchase behavior. Journal of Marketing Theory and Practice. Volume 28, Issue 3, Pages 213-225. 2020
  • The Influence of Dual Branding Information on Consumer Evaluations. Journal of Marketing Development and Competitiveness. Volume 11, Issue 3, Pages 10-20. 2017
  • Why the Little Things Matter: Exploring Situational Influences on Customers’ Self-Service Technology Decisions. Journal of Business Research. Volume 68, Issue 3, Pages 703-710. 2015
  • Creepy Marketing: Three Dimensions of Perceived Excessive Online Privacy Violation. Marketing Management Journal. Volume 25, Issue 1, Pages 42-53. 2015
  • Pay What You Want: An exploratory study of social exchange and buyer-determined prices of iProducts. Communications of the AIS. Volume 30, Pages 1-14. 2012
  • Understanding loyalty bonds and their impact on relationship strength: A service firm perspective. Journal of Services Marketing. Volume 26, Issue 4, Pages 253-264. 2012
  • The effects of self-construals on the effectiveness of comparative advertising . Marketing Management Journal. Volume 21, Issue 1, Pages 195-205. 2011
  • The Potential Impact of Jurors’ Truck Perception on Jury Selection in Truck Accident Litigation. American Journal of Trial Advocacy. Volume 33, Page 251. 2010
  • Electronic Commerce Research : The First 15 Years In the Fields of Marketing Management and Information Systems . Marketing Management Journal. Volume 20 , Issue 1, Pages 105-122. 2010
  • Information Search and Consideration Set Formation in a Web-based Store Environment: A Conceptual Model and Research Propositions. Journal of Business Research. Volume 62, Issue 6, Pages 644-650. 2009
  • Analysis of Systems Development Project Risks: An Integrative Framework. DATABASE for Advances in Information Systems. Volume 40, Issue 2, Pages 8-27. 2009
  • Student Characteristics and Expectations of University Classes: A Free Elicitation Approach. College Student Journal. Volume 42, Issue 1, Pages 82-89. 2008
  • Alumni Relationships in the Electronic Age: An Assessment of a Permission Based Email Campaign. College Student Journal. Volume 41, Issue 4, Pages 987-998. 2007
  • Artificial Neural Networks: An Introduction and Application in a Consumer Behavior Setting. Marketing Management Journal. Volume 17, Issue 1, Pages 27-38. 2007
  • Information Integration Capabilities and Its Influence on Interfirm Communication and Long?Term Relationships: An Information Power Perspective. The International Journal of Physical Distribution & Logistics Management. Volume 37, Issue 6, Pages 469-483. 2007
  • Smart Versus Knowledgeable Online Recommendation Agents. Journal of Interactive Marketing. Volume 21, Issue 4, Pages 46-60. 2007
  • Developing an Intervention Bridging Program for At-Risk Students Before the Traditional Pre-Freshman Summer Program. College Student Journal. Volume 41, Issue 1, Pages 151-159. 2007
  • Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting. Marketing Management Journal. Volume 16, Issue 2, Pages 94-106. 2006
  • Government-Owned Websites and Free Enterprise: First Amendment Implications. Journal of Internet Law. Volume 10, Issue 4, Pages 14-19. 2006
  • The Carry-Over Effects of a Physical Store's Image on Its E-Commerce Distribution Channel. Marketing Management Journal. Volume 15, Issue 1, Pages 59-68. 2005
  • The Effects of Ad-Web Site Congruity and Execution Cues on Attention and Attitudes. Journal of Advertising. Volume 34, Issue 2, Pages 77-90. 2005
  • The Impact of Customer-to-Customer Interactions in a High Personal Contact Service Setting. Journal of Services Marketing. Volume 19, Issue 7. 2005
  • The Socialogical Impact of Attitudes Toward Smoking: Secondary Effects of the De-marketing of Smoking. The Journal of Social Psychology. Volume 145, Issue 6, Pages 703-718. 2005
  • Consumer's Perceptions of Visible Aspects of Logistics System: An Investigation of Motorists' Perceptions of Trucks on the Highways. Transportation Journal. Volume 44, Issue 1, Pages 20-32. 2005
  • Wham, Bham, Watch Out Spam. Journal of the Academy of Marketing Science. Volume 32, Issue 4, Pages 471-472. 2004
  • Patient Health Information Search: An Exploratory Model of Web-Based Search Behavior. Journal of End User Computing. Volume 15, Issue Oct-Dec, Pages 49-61. 2003
  • Patient Health Information Search: An Exploratory Model of Web-Based Search Behavior. Journal of Organizational and End User Computing. Volume 15, Issue 4, Pages 49-61. 2003
  • Just Sign on the Electronic Line. Journal of the Academy of Marketing Science. Volume 29, Issue 1, Pages 110-111. 2001
  • Personal Jurisdiction and the Internet in the New Millennium. Journal of the Academy of Marketing Science. Volume 28, Issue 3, Pages 444-454. 2000

Presentations

Oral Presentation

  • "Breaking Barriers: A Disruptive Innovation Emerging Model on the Impact of Marketing Programs on Retail Education." Annual Conference, American Collegiate Retailers Association, Toronto, Canada. 2018
  • "Service Provider Absenteeism: What Happens When You’re Not There? An Exploratory Study." The 45th AMS Annual Conference, Academy of Marketing Science, Coronado, CA. 2017
  • "Web App Entrepreneurship." Mississippi Broadband Connect Coalition Conference, mbcc.ms, Jackson, MS. 2013
  • "Situational Variables and Attitudes Toward Self Service Technology Choice: A Qualitative-Quantitative Approach." Society for Marketing Advances, Society for Marketing Advances, Orlando, FL. 2012

Paper

  • "Band-Aid On A Beer Can: The Case Of Corporate Social Responsibility Backlash." THE WILD, WILD WEST: FINDING THE BALANCE BETWEEN BIG DATA, ANALYTICS, AND ETHICS, Society for Marketing Advances National Conference , ft. Worth, TX. 2023
  • "The Role of Slogans in CSR-oriented Value Propositions as Drivers of Customers Attitudes." Reconceptualizing Marketing in Today’s Global Environment, Society for Marketing Advances National Conference , Charlotte, NC. 2022
  • "Semester Wrap-Up: The Evoked Set of Marketing Terms." Reimagining: The Power of Marketing to Create Enduring Value, Society for Marketing Advances, Atlanta, GA. 2016
  • "The Influence of Absorptive Capacity and Micro-politics on Firm-Level Technology Adoption Decisions ." Reimagining: The Power of Marketing to Create Enduring Value, Society for Marketing Advances, Atlanta, GA. 2016
  • "Firm-Level Technology Adoption Processes— A Qualitative Investigation ." Creating Marketing Magic and Innovative Future Marketing Trends , Academy of Marketing Science, Orlando, FL. 2016
  • "The Influence of Dual Branding Information on Consumer Evaluations ." Creating Marketing Magic and Innovative Future Marketing Trends, Academy of Marketing Science, Orlando, FL. 2016
  • "A Diagnostic Model of Perceived Return Customer Orientation and Its impact on Subsequent Consumer Behavior ." Society for Marketing Advances, Society for Marketing Advances, New Orleans, LA. 2014
  • "What Makes A “Like?": The Impact of Identity Threat on Future Online Behavior." Society for Marketing Advances, Society for Marketing Advances, New Orleans, LA. 2014
  • ""Creepy Marketing: Has Marketing Technology Gone too Far?", ." Society for Marketing Advances, Society for Marketing Advances, Hilton Head, South Carolina. 2013
  • "iPhone Entrepreneurship Class: Bridging the Gap Between Engineering and Business to Create an Entrepreneurial Culture." 118th ASEE Annual Conference and Exposition, American Society for Engineering Education, Vancouver, B.C., Canada. 2011
  • "Customer Returns Experience: An Exploratory Model of the Impact of Returns on Attitudes and Actions." Winter American Marketing Association- Looking Back, Looking Forward: Shaping the Future of Research in Marketing, American Marketing Association, Austin, TX. 2011
  • "Do Unsponsored Negative Political Ads Influence Website Evaluation." Going Green - Best Marketing Practices for a Global World, Society for Marketing Advances, Atlanta, GA. 2010
  • "Exploring Corporate Social Responsibility, Product Recalls, Customer Satisfaction and Financial Performance in Publicly Traded Firms." Going Green - Best Marketing Practices for a Global World, Society for Marketing Advances, Atlanta, GA. 2010
  • "There's a class for that! ." Going Green - Best Marketing Practices for a Global World, Society for Marketing Advances, Atlanta, GA. 2010
  • "Examining the Effectiveness of Comparative Advertising with Different Product Cognitive Involvement Level: The Moderating Roles of Uncertainty Avoidance and Self Construal." 2009 Marketing Management Conference, , Chicago, IL. 2009
  • "Examining the Effectiveness of Comparative Advertising with Different Product Cognitive Involvement Level: The Moderating Roles of Uncertainty Avoidance and Self Construal." 2009 Spring Conference of the Marketing Management Association, Marketing Management Association, Chicago, IL. 2009
  • "Portal Design Issues for Public Information Managers." Marketing Management Association, Marketing Management Association, Chicago, IL. 2007
  • "Commercial Linking Policy and 1st Amendment Issues for Government Websites." Society for Marketing Advances, Society for Marketing Advances, San Antonio, TX. 2007
  • "The Customer as Spokesperson: Does the Prospect of an Overweight Spokesperson Influence Evaluations and Intentions." Society for Marketing Advances, Society for Marketing Advances, San Antonio, TX. 2007
  • "Maintaining a Research Agenda." Fall Educators Conference, , Nashville, TN. 2006
  • "The Influence of Existing Retailer Store Image on Online Expectations: A Shopping Orientation Perspective." 40th Annual Marketing Management meeting, Marketing Management Association, Chicago, IL. 2004
  • "The Legal Effects of Truck Perceptions in Negligence Trials." Annual Conference of the Southeast Academy of Legal Studies in Business, Southeast Academy of Legal Studies in Business, Miami, FL. 2004
  • "Motorists's Perceptions of Trucs on the Highway and the Resultant Support for Stricter Regulations." Society for Marketing Advances meeting, Society for Marketing Advances, St. Pete Beach, FL. 2004
  • "Artificial Neural Networks: An Introduction and Application in a Consumer Behavior Setting." , Society for Marketing Advances, . 2004
  • "SMA Innovative Teacher Comment: Enough Talk! Seeing is Believeing (& Understanding) The "What is Marketing?" Collage: An Overview." 2003 Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA. 2003
  • "The Effect of Retailer Image and Shopping Orientation on Expectations, Attitudes and Intentions." 2003 Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA. 2003
  • "Customer Inquiries and Complaints: The Impact of Firm Response Time to Email Communications." 39th Annual Marketing Management meeting, Marketing Management Association, Chicago, IL. 2003
  • "A Proposed Model of Consumer Behavior in Economic Downturns." 2002 Society for Marketing Advances Conference, Society for Marketing Advances, St. Petersburg, FL. 2002
  • "A Proposed Multivariate Probit Model to Determine Customer Retention Probability During Service Provider Defection." 2002 Society for Marketing Advances Conference, Society for Marketing Advances, St. Petersburg, FL. 2002
  • "Customer Inquiries and Complaints: The Impact of Firm Response Time to Email Communications." 2001 Society for Marketing Advances Conference, Society for Marketing Advances, New Orleans, LA. 2001
  • "An Investigation of Agent Assisted Consumer Information Search: Are Consumers Better Off?." MBAA 36th Annual Meeting, MBAA, Chicago, IL. 2000
  • "Antecedents of Flow: The Interactive Effects of Processing Style and Situational Variables." Special Session of Advances in Consumer Research Annual Conference, Advances in Consumer Research, . 2000
  • "An Investigation of Web-Based Information Search: Are Consumers Better Off." Advances in Marketing: Theory, Practice, and Education, Society for Marketing Advances, Terre Haute, IN. 1999
  • "Consumer Information Search: A Comparison of Web Based and Traditional Decision Environments." AMA Winter Educators Conference, American Marketing Association, Chicago, IL. 1999
  • "IMC and Relationship Marketing: The Enabling Role of Web Technology." AMA Winter Educators Conference, American Marketing Association, Chicago, IL. 1998
  • "The Impact of New Product Signals on Consumer Evaluations." AMA Summer Educators Conference, American Marketing Association, Chicago, IL. 1997
  • "Negative Attributions and Their Effect on Product Acquisition." AMA Winter Educators Conference, American Marketing Association, Chicago, IL. 1996
  • "Consumers and Home Interactive Systems: The Impact of Perceptions on the Speed Diffusion." Conference on Telecommunications and Information Markets, , Newport, RI. 1995

Poster

  • "The role of consumer-company identification in improving the effectiveness of inclusive growth communication strategies." Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People, American Marketing association, Boston, MA. 2024