Stephen France PhD

Stephen France PhD

Title:

  • Associate Professor of Quantitative Analysis

Contacts:

sfrance@business.msstate.edu
Office: (662) 325-3163

Visit Website for Stephen France

Overview

Summary:

As a researcher and quantitative analyst, I aim to establish myself as a methodologist who works at the boundaries of marketing, psychometrics, applied statistics, and data mining. I integrate knowledge from all of these areas in order to make sense of complex marketing data and to find solutions to real world problems found in industry.

Links
Personal Lab Website
ResearchGate Site
Google Scholar Page
GitHub Repository

Education:

  • Ph.D., Quantitative Marketing and Supply Chain Management, Rutgers, The State University of New Jersey, 2008
  • MS, Statistics and Management Science, University of the West of England, 2004
  • BS, Computer Science, University of Durham, 1997

Research interests:

Cluster Analysis
Visualization
Cultural Consensus Analysis
Sentiment Analysis
Social Media and e-WOM
Measurement and Psychometrics

Publications

Conference Paper

  • Marketing Visualization and Segmentation in the Era of Big Data Analytics.  Society for Marketing Advances. Pages 423-424. 2019

Conference Proceeding

  • Teaching Dimensionality Reduction and Cluster Analysis to Marketing Students .  Marketing Edge. Volume 2014, Pages 1-25. 2014
  • Consensus Rating: Re-Conceptualizing Additive Bias.  KDD - ACM. Volume 2014, Pages 1-8. 2014
  • Properties of a General Measure of Configuration Agreement.  Springer Verlag. Pages 155-163. 2013
  • Visualizing Data in Social and Behavioral Sciences: An Application of PARAMAP on Judicial Statistics.  Springer Verlag. Pages 147-154. 2013
  • FlexCCT: Software for Continuous CCT.  International Educational Data Mining Society. Pages 394-395. 2013
  • Boosting Unsupervised Additive Clustering Using Cluster-Wise Optimization and Multi-label Learning.  IEEE. Volume IEEE 11th International Conference on Data Mining Workshops, Page 8. 2011
  • DEMScale: An MDS Technique Incorporating Ridge-Regression to Implement MDS for Large Dissimilarity Matrices.  Advances in Intelligent Data Analysis VIII, Niall Adams et al. (Ed.), LNCS, Vol. 5772, Springer Verlag. Volume 5772, Page 416. 2009
  • Exploring the Market Structure of Online Auctions.  Advances in Data Mining, Medical Applications, E-Commerce, Marketing and Theoretical Aspects, Petra Perner (Ed.), LNCS, Vol. 5633/ Springer Verlag. Volume 5633, Page 400. 2009
  • Is the Distance Compression Effect Overstated? Some Theory and Experimentation.  Machine Learning and Data Mining in Pattern Recognition, Petra Perner (Ed.), LNCS, Vol. 5632/ Springer Verlag. Volume 5632, Page 822. 2009
  • Multidimensional Scaling and its Extensions.  Facet Theory And Scaling: In Search of Structure in Behavioral and Social Sciences/Facet Theory Association Press. Page 358. 2009
  • Development of an Agreement Metric based upon the RAND Index for the Evaluation of Dimensionality Reduction Techniques, with Applications to Mapping Customer Data.  . Machine Learning and Data Mining in Pattern Recognition, Petra Perner (Ed.), LNCS, Vol. 4571/Springer Verlag. Volume 4571, Page 913. 2007

Journal Article

Presentations

  • "Cultural Consensus Theory for On-line Reviews: Knowledge and Preference." Marketing Edge Research Summit, Marketing Edge/DMEF, San Diego, CA, USA. 2014
  • "Teaching Dimensionality Reduction and Cluster Analysis to Marketing Students." Marketing Edge Research Summit, Marketing Edge/DMEF, San Diego, CA, USA. 2014
  • "Consensus Rating: Re-Conceptualizing Additive Bias." KDD 2014, ASSESS Workshop, KDD/Aspiring Minds, New York City, NY, USA. 2014
  • "A Maximum Likelihood Item Easiness Model for Test Theory Without An Answer Key." IMPS - Annual Meeting of the Psychometric Society, Psychometric Society, Madison, WI, USA. 2014
  • "FlexCCT: Software for Continuous CCT." The 6th International Conference on Educational Data Mining, International Educational Data Mining Society , Memphis, TN. 2013
  • "Unsupervised Consensus Analysis for On-line Review and Questionnaire Data." Classification Society Annual Meeting, Classification Society, Milwaukee, WI. 2013
  • "Properties of a General Family of Agreement Metrics." INFORMS Annual Meeting, INFORMS, Phoenix, Arizona. 2012
  • "Implementing a Family of Agreement Metrics." IMPS 2012, Psychometric Society, Lincoln, NE. 2012
  • "Analysis of a Generalized Agreement Metric for Comparing Configurations." Classification Society Annual Meeting, Classification Society, Pittsburgh - USA. 2012
  • "Boosting Unsupervised Additive Clustering Using Cluster-Wise Optimization and Multi-Label Learning." ICDM International Conference on Data Mining - The 6th Workshop on Optimization Based Techniques for Emerging Data Mining Problems, IEEE, Vancouver, Canada. 2011
  • "Properties of a General Measure of Configuration Agreement." IFCS Conference, IFCS (International Federation of Classification Societies) , Frankfurt Germany. 2011
  • "Visualizing Data in Social and Behavioral Sciences: An Application of." IFCS Conference, IFCS (International Federation of Classification Societies), Frankfurt, Germany. 2011
  • "Boosting Unsupervised Additive Clustering." Classification Society Annual Conference, The Classification Society , Carnegie Mellon University, Pittsburgh, PA. 2011
  • "ADCLUS and INDCLUS: Analysis, Experimentation, and Meta-Heuristic Algorithm Extensions." INFORMS 2010, Institute for Operations Research and the Management Sciences, Austin, TX. 2010
  • "ADCLUS and INDCLUS: Analysis, Experimentation, and Meta-Heuristic Algorithm Extensions." IMPS 2010, Psychometric Society, Athens, GA. 2010
  • "." Classification Society Meeting, Classification Society, St. Louis,Missouri. 2010
  • "DEMScale: An MDS Technique Incorporating Ridge-Regression to Implement MDS for Large Dissimilarity Matrices." Intelligent Data Analysis, INSA Lyon, Lyon, France. 2009
  • "Is the Distance Compression Effect Overstated? Some Theory and Experimentation." Machine Learning and Data Mining, Institute of Computer Vision and applied Computer Sciences IBaI, Leipzig, Germany. 2009
  • "Exploring the Market Structure of Online Auctions." Industrial Conference on Data Mining , Institute of Computer Vision and applied Computer Sciences IBaI, Leipzig, Germany. 2009
  • "Is the Distance Compression Effect Overstated? Some Theory and Experimentation." Classification Society Annual Meeting, Classification Society , St Louis, MO. 2009
  • "Distanced Based Metric Multidimensional Scaling for Complex Data." IMPS 2008, the 73rd Annual Meeting of the Psychometric Society , Psychometric Society, Durham, NH. 2008
  • "Distanced Based Metric Multidimensional Scaling for Complex Data." Fordham Council on Applied Psychometrics Conference (FCAP), Fordham Council on Applied Psychometrics , New York City, NY. 2008
  • "Exploring the Market Structure of Online Auctions." AMA Winter Marketing Educators Conference, 2008, American Marketing Association, Austin, TX. 2008
  • "A Decision Support System for Modeling Market Structure in Online Auctions." INFORMS Annual Meeting, Seattle, WA, INFORMS, Seattle, WA. 2007
  • "Development of an Agreement Metric based upon the RAND Index for the Evaluation of Dimensionality Reduction Techniques, with Applications to Mapping Customer Data." 5th International Conference on Machine Learning and Data Mining MLDM´2007, Intitute of Computer Vision and Applied Computer Sciences, Leipzig, Germany. 2007

Oral Presentation

  • "Marketing Visualization and Segmentation in the Era of Big Data Analytics." Society for Marketing Advances Annual Conference, Society for Marketing Advances, New Orleans, LA. 2019
  • "QVisVis: Framework and R toolkit for Exploring, Evaluating, and Comparing Visualizations." IFCS 2019, IFCS (International Federation of Classification Societies), Thessaloniki, Greece. 2019
  • "Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application." Academy of Marketing Science World Marketing Congress,, Academy of Marketing Science, Edinburgh, UK. 2019
  • "Viral Prediction for Online Video Channels: Macro and Adaptive Methods." Academy of Marketing Annual Conference, Academy of Marketing, London, UK. 2019
  • "The Shape and the Space: Marketing Mapping in the Big Data Era." Academy of Marketing Annual Conference, Academy of Marketing, London, UK. 2019
  • "Overlapping Clustering: A Framework, Software, Empirical Analysis, and Applications. ." IMPS (Psychometric Society Annual Meeting), Psychometric Society, New York City, USA. 2018
  • "Overlapping Clustering: A Framework, Software, Empirical Analysis, and Applications. ." ISBIS 2018 Meeting on Statistics in Business and Industry, , ISBIS, Piraeus, Greece. 2018
  • "Overlapping Clustering: A Framework, Software, Empirical Analysis, and Applications. ." Classification Society Annual Meeting, The Classification Society, Stony Brook, NY. 2018
  • "A New Application for Worst Case Resistance Testing." INFORMS Annual Meeting, INFORMS, Houston, TX. 2017
  • "ARIMA Modeling of Online Video Trends." MarketingEdge Research Summit, MarketingEdge, New Orleans, LA. 2017
  • "FlexCCT: Theory and Software for Flexible Ratings Analysis." Classification Society Conference, Classification Society, Santa Clara, CA. 2017
  • "Not All Comments Are Created Equal: The Impact of Business Managers' Response to Negative Online Reviews." MarketingEdge Research Summit, MarketingEdge, Los Angeles, CA. 2016
  • "Society for Mathematical Psychology." Annual Meeting - Society for Mathematical Psychology, Society for Mathematical Psychology, New Brunswick, NJ. 2016
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.." IMPS (International Meeting of the Psychometric Society), Psychometric Society, Asheville,NC. 2016
  • "Clustering Choice Data using Deviations from the Aggregate Constant Ratio Model.." Classification Society Annual Meeting, The Classification Society, Columbia, MO. 2016

Paper

  • "Continuous CCT: The FlexCCT Software and Associated Models." Cultural Consensus Theory, Multinomial Processing Tress, and Cognitive Psychometrics, UC Irvine Institute for Mathematical and Behavioral Sciences, Irvine, CA. 2015

Poster

  • "FlexCCT: A Methodological Framework and Software for Ratings Analysis and Wisdom of the Crowd Applications ." INFORMS Annual Meeting, INFORMS, Houston,TX. 2017
  • "Visualizing Cultural Consensus Theory (CCT) Solutions." Classification Society Annual Meeting, Classification Society, Hamilton, ON. 2015