Myles Landers PhD

Myles Landers PhD

Title:

  • Assistant Professor of Marketing

Contacts:

vml51@msstate.edu
Office: (662) 325-8647
324 J McCool Hall

Overview

Education:

  • Ph D, Marketing, University of Alabama, 2013
  • BS, Marketing, Berry College, 2006

Publications

Journal Article

  • Social Influence of Employee Groups: Understanding the Impact of Employee Groups on Customer Intentions Through Intimidation. Journal of Business Research. 2024
  • Sustainability and Professional Sales: A Review and Future Research Agenda. Journal of Personal Selling & Sales Management. 2023
  • Environmental Orientation on the Frontline: A Boundary-Spanning Perspective for Supply Chain Management. Journal of Business Logistics.
  • Can You Ask 'Too Much' of Your Customers?. Journal of Services Marketing.
  • Benefits and Challenges of Developing an Eco-Social Orientation: Implications for Marketing Practice. European Journal of Marketing. 2021
  • The Hierarchical Resource Nature of Green Logistics Competency. Journal of Business & Industrial Marketing. Volume 36, Issue 8, Pages 1474-1485. 2021
  • How Perceptions of Firm Environmental and Social Values Influence Frontline Employee Outcomes. Journal of Services Marketing. 2020
  • Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers. Journal of Public Policy & Marketing. 2020
  • Engagement with chatbots versus augmented reality interactive technology in e-commerce. Journal of Strategic Marketing. 2020
  • Customer-Company Identification Transfer Across Service Alliances’. Journal of Service Management. Volume 29, Issue 1, Pages 98-119. 2018
  • Purchase Decision Regret: Negative Consequences of the Steadily Increasing Discount. Journal of Business Research. Volume 76, Issue July, Pages 201-208. 2017
  • The Effect of Online versus Offline Retailer-Brand Image Incongruity on the Flow Experience. Journal of Marketing Theory and Practice. Volume 23, Issue 4, Pages 370-387. 2015
  • Exploring Consumers' Attitude towards Relationship Marketing. Journal of Services Marketing. Volume 29, Issue 3, Pages 188-199. 2015

Presentations

Poster

  • "The role of consumer-company identification in improving the effectiveness of inclusive growth communication strategies." Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People, American Marketing association, Boston, MA. 2024