Background Image Alternative Text: MSU College of Business Leaders celebrated the opening of the Market Innovation Lab and Observatory (MILO) with a ribbon-cutting Friday, March 25. Pictured are, from left, Mike Breazeale, associate professor of marketing and MILO director, Kathy St. John, MSU alumna and project supporter, and Robert Moore, professor of marketing and Hunter Henry Fellow.
Background Image Alternative Text: MSU College of Business Leaders celebrated the opening of the Market Innovation Lab and Observatory (MILO) with a ribbon-cutting Friday, March 25. Pictured are, from left, Mike Breazeale, associate professor of marketing and MILO director, Kathy St. John, MSU alumna and project supporter, and Robert Moore, professor of marketing and Hunter Henry Fellow.

Meet MILO: New lab puts MSU at forefront of biometric marketing and human behavior research

The Market Innovation Lab and Observatory (MILO) at MSU is one of the largest biometric research labs of its kind in the southeastern U.S

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