Mississippi State University and the Mississippi Small Business Development Center have been provided with resources from the CARES Act to provide education, training and business advising to small businesses that have been impacted by the COVID-19 pandemic. As a result of mandated changes in business operations, many family businesses have had to shift their operations. The FBEI Outreach Series – Responding to COVID-19 addresses the survival, growth and sustainability of small businesses and their special needs.
Changes in the business environment often require a company to adapt and shift their strategies and practices. Some companies may want to immediately increase pricing; however, this session presented by Associate Professor of Marketing Dr. Mike Breazeale, focuses on holistic strategies to maintain and/or increase sales.