The Integrated Digital Marketing (IDM) concentration is designed to provide students with the knowledge and resources to aide brands in creating consistency among different channels. From websites to social media, students will learn how to effectively create cohesion among multiple platforms with the end goal of providing a boost in a firm's return on investment. Through this program, students will have the opportunity to conduct brand and social media audits, as well as gain experience in website development, retail strategy formulation, and effective advertising methods.
IDM Concentration Course Curriculum IDM Concentration Flowchart