The Bachelor of Business Administration degree with a major in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customer buy certain products and services and how to effectively retain customers. Students will also learn how to improve sales, conduct market research, and develop promotional techniques to communicate with customers.
Marketing pertains to all activities involved in understanding consumer needs, developing products and services that satisfy those needs, and then communicating product benefits and availability in order to stimulate demand. Marketers are creative in solving problems and have a good understanding of the relationship between value and cost. They also have excellent communication skills and are persuasive in recommending the right course of action.
Career Opportunities
- Advertising Manager
- Branding Specialist
- Marketing Consultant
- E-Commerce Market Specialist
- Event Planner
- Internet Marketing Manager
- Market Research Analyst
- Media Director
- Merchandising Manager
- Promotions Coordinator
- Sales Manager
- Social Media Specialist
Marketing Major Course Curriculum Marketing Major Flowchart
Marketing Minor
A minor in marketing requires six courses (18 hours) of study, of which two are required courses (MKT 3013 Principles of Marketing and MKT 4413 Consumer Behavior) and four are electives. Electives may be chosen from among all marketing and transportation courses offered by the department. The curriculum is designed for flexibility so that students obtain a broad background in marketing that can be customized to augment their preparation for a variety of careers. The marketing minor is especially helpful for students with science, engineering or communications majors who desire to pursue careers involving technology transfer or sales. All students minoring in a business discipline must register with the College of Business Academic Advising Center on the first floor of McCool Hall.
Marketing Minor Course Curriculum